45+ years of label, marketing & stage experience — now an app

The full resources of a record label. For every artist.

Not just distribution. Not just a website builder. Not just a CRM. The entire back-office of a major label — plus real human A&R, management, and booking support — in one place. For artists at every level.

Get started free See what's included

Being independent shouldn’t mean being alone.

Today, to do what a label does for their roster, you’d need eight different subscriptions — and you’d still have no one answering your texts at midnight.

What you’re doing now

  • Distributor for DSPs — $20/mo
  • Squarespace or Wix for the website — $18/mo
  • Mailchimp for the fan list — $15/mo
  • Twilio account for SMS blasts — $10/mo + per-msg
  • Apollo / ZoomInfo for press contacts — $49+/mo
  • Bandsintown for shows + venue lookup — $30/mo
  • Canva / Adobe + DALL-E for graphics — $32/mo
  • Printful / Teespring for merch — $0 + 40% margin
  • Separate EPK tool (Sonicbids) — $25/mo
  • PR wire service one-offs — $99-389 each
  • Spreadsheets for everything else — headache
  • Zero managerial or A&R supportpriceless (to not have)
≈ $200+/month in subscriptions plus $99+ every press release — and you're still alone at 2am trying to figure out who to email.

What My Label Team is

  • Distribution workflow + release management
  • Artist website builder (one-click AI launch)
  • Fan CRM with 250M+ consumer-profile database
  • Email + SMS outreach with reviewable queues
  • Press contact CRM + AI-drafted press releases
  • Built-in wire distribution (300+ outlets, white-label reports)
  • AI image generation (covers, mockups, hero photos)
  • Shows, tour routing, & community venue database
  • Merch design + QR codes (auto-generated mockups)
  • Electronic Press Kits + calendar + lists / segments
  • Real human management, A&R, and booking support
Free to start. Pro plans when you’re ready for hands-on help. The tools are never the reason you stop.
127+
Artists on MLT
312+
Releases tracked
486+
Shows logged
8,400+
Fans captured

For artists at every level.

Bedroom producers to touring acts. Whatever stage you're at, the workspace fits.

M
Maya Romaine
indie folk · Brooklyn, NY
O
Oslo Bay
dream pop · Portland, OR
C
Coyote Sound
americana · Nashville, TN
K
Kestrel Lane
indie rock · Asheville, NC
S
Sarah Velez
R&B · Los Angeles, CA
T
The Ironwood
post-rock · Chicago, IL
F
Frankie Holdouts
alt-country · Austin, TX

You’re next
Your name here
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Sample roster — real members aren’t shown publicly to protect their data.

Built on three real databases.
Not just empty fields.

Other tools give you a blank CRM. We bring the contacts.

250M+

Real consumer profiles

Search the entire US adult consumer graph by interest, behavior, and location. Find your real audience — with names, emails, phones, and device IDs — not just guess at who they are.

Community

Venue database

Search venues by city, capacity, and genre across every member's contributions. Booker contact info, capacity, and your peers' notes — surfaced in one click. AI venue suggester for any tour brief.

Press CRM

Your media list, organized

Build your own press contacts list (journalists, blogs, podcasts, playlist curators) with beat tags and last-pitched dates — so you never burn a relationship by double-pitching.

Everything a major label does — just without the bad contract.

Fifteen modules built from 20 years of running labels and marketing agencies, plus 20 years of being on stage. Plus humans who'll pick up the phone.

Content library

One clean home for every image, audio file, and video — smart tags, AI captions, inline previews.

Releases

Singles, EPs, albums with DSP links, cover art, credits, lyrics, release-day calendar.

Website builder

One-click AI site launch — hero, bio, CTA, sections all generated, then editable.

Press Kits (EPKs)

Artist, release, and tour kits — AI wizard fills bio, quotes, accent color, hero image in one click.

Fan CRM + audience search

Find real fans across 250M+ consumer profiles by interest and location. Add to lists, segment, message.

Lists & segments

Group fans by tour leg, release campaign, city, or superfan tier — message each list separately.

Email + SMS outreach

AI-drafted campaigns to your fan lists. Every message reviewable before send. Personalization tokens.

Public Relations

AI-drafted press releases (full AP format). Distribute via your press list or built-in wire distribution to 300+ outlets.

Shows & calendar

Color-coded month view: shows, tours, festivals, practices, release dates — all in one place.

Tour research & coaching

Search venues by city, size, and genre. AI venue suggester + 9-step DIY booking playbook.

Merch + auto mockups

Type "design me a shirt based on my album cover" — AI writes the listing AND DALL-E generates the product photo.

QR codes anywhere

Generate trackable QR codes for posters, packaging, flyers — route fans to releases, merch, or signup.

AI image generation

Product mockups, EPK photos, press release hero shots — generated automatically and saved to your library.

Social composer

Draft and schedule posts across IG, X, TikTok with AI captions in your voice.

A&R Room + human team

Submit music or ideas for review. Every submission read by a real person. Onboarding calls free.

Built by people who’ve been both sides of the stage

25+ year friendship. 40+ years combined in music and marketing. One mission: bring the band back together for artists of every age.

“I spent 20 years as a musician in LA and another decade on the business side. The tools artists have today are still mostly a mess. MLT is the platform I wish I had.”

R
Rob
Co-founder & musician

“Every artist should have a label-level operation behind them — no matter their level. That’s what we’re building.”

F
Frank O'Brien
Co-founder · Conversation, Five Tier

“Finally — a single place for everything instead of 14 tabs and three spreadsheets. It just makes sense.”

A
Early member
Independent artist

Miss Becky’s Fund

A portion of proceeds supports Miss Becky's Fund — helping people facing certain cancers.

Read our story →

Let’s get to work.

Free to start. No credit card. No catch. Just the tools.

Start building your label