Bringing the band back together.
Two old friends with 45+ years in the music and marketing trenches decided it was finally time to build the tools we always wished we had.
Frank & Rob
Frank and Rob met as kids at the Frost School of Music at the University of Miami. That was over 25 years ago, and somehow they’ve been friends ever since — through bands, breakups, moves, marriages, and way too many late-night diner conversations about what music could be.
Rob spent the next two decades as a working LA musician — playing, producing, writing, grinding — living what most artists only Instagram about. He knows the inside of a van, a green room, and a soundboard the same way most people know their kitchen.
Frank went the other way. He left music to build marketing and technology companies in New York — from an Inc. 500 agency to a programmatic media platform — spending 20+ years figuring out how to get the right message in front of the right person, at the right time, for less money than the last guy.
Two old friends. Two very different paths. Same starting point. And now, both of them slightly older, slightly greyer, and slightly more convinced that independent artists don’t have anywhere near the tools they deserve.
So they’re bringing the band back together — combining 20 years of label / marketing / tech experience with 20 years of actually being on stage — to build the platform they wish they’d had at 22. And at 32. And at 42.
It’s built for every artist, at every level. If you’re independent and serious, this is for you.